> “AI SEO” means two things: using AI to do SEO work faster, and making sure AI answers find and mention your company. A small team needs both, in the right order. > > Web page: https://www.growaxis.net/insights/ai-seo-what-it-means [Insights](https://www.growaxis.net/insights) GrowDigital # AI SEO: what it means, and what a small team should do first “AI SEO” means two things: using AI to do SEO work faster, and making sure AI answers find and mention your company. A small team needs both, in the right order. By GrowAxis team · 22 October 2026 · 3 min read In the Netherlands, “ai seo” is now the second most searched SEO term after “seo google” (Google Trends, twelve months to October 2026). The term is used for two different things, and mixing them up leads to the wrong work. ## The two meanings of AI SEO - AI for SEO: using AI tools to research keywords, draft and update pages, write titles and descriptions, and find technical problems faster. - SEO for AI: making sure AI answers (Google’s AI Overviews, ChatGPT, Perplexity, Gemini) can find, understand and mention your company. This half is also called GEO, generative engine optimisation. ## AEO, GEO and LLM SEO: one job, several names The second half goes by several names: GEO (generative engine optimisation), AEO (answer engine optimisation) and LLM SEO. Searches for “aeo” and “geo” have grown fast this year (Google Trends, worldwide). They describe the same work: being the source an AI answer quotes, in ChatGPT, Perplexity, Gemini and Google’s AI Overviews and AI Mode. ## Where AI helps with SEO work - Grouping keywords by what the searcher wants, so one page answers one need. - Outlines and first drafts that someone who knows the subject then rewrites. - Titles and meta descriptions across many pages at once. - Finding thin, duplicate or outdated pages, and suggesting internal links. - Checking structured data and spotting pages that are not indexed. ## Where AI-written SEO goes wrong Google’s guidance is that it judges the content, not the tool: helpful pages are fine however they were made, and pages generated mainly to manipulate rankings break its spam policies. The problems are the usual ones, made faster: - Pages that say what every other page already says. - Facts, figures and quotes that nobody checked. - One thin page for every variant of a keyword. - Nobody with real experience reading it before it goes live. ## What makes AI answers mention you AI assistants describe companies from what they can read about them. The work is less about tricks and more about being clear and consistent: - Your own site says plainly what you do, for whom and where, in the first sentences of the page. - The same facts appear on your LinkedIn page, in directories such as Clutch and on your other profiles. - Pages answer the questions buyers ask, in their language, with the answer first. - Structured data (Organization, FAQ, Article) and plain copies of your pages for assistants, such as an llms.txt file. - Other sites mention you: press, partners, clients and reviews. ## What to do first, in order 1. Fix the basics: pages Google can index, clear titles, a fast site and Search Console set up. 2. Write one strong page for each theme your buyers search for, in each language you sell in. 3. Use AI to speed that work up, with a person checking every fact and claim. 4. Make your company facts consistent everywhere, and add structured data. 5. Each month, ask ChatGPT, Perplexity and Gemini about your category and your company, and fix the sources behind wrong answers. ## How GrowAxis does it SEO and GEO are part of GrowDigital. GrowAxis sets up the technical basics, writes the pages your buyers search for in each of your languages, uses AI where it saves time with a person checking every claim, and tracks how AI assistants describe you each month. It goes live within 30 days, with your team, and is measured on organic leads. [Related engineGrowDigitalThe full digital marketing cycleHow GrowDigital works](https://www.growaxis.net/engines/growdigital)[Related serviceSEOSEO run as part of a growth system: technical fixes, content for the searches that lead to a sale, AI SEO, and links that build authority, measured on qualified leads. Live within 30 days.See how it works](https://www.growaxis.net/services/seo) Where is your growth stuck? 30 minutes with our team. We map it, and tell you which engine to install first. No pitch. ## More insights - [How to choose a marketing company in Saudi Arabia: a checklist for startups and SMEs3 min read](https://www.growaxis.net/insights/how-to-choose-a-marketing-company-saudi-arabia) - [How to choose a digital marketing agency in Dubai: seven questions3 min read](https://www.growaxis.net/insights/how-to-choose-a-digital-marketing-agency-dubai) - [Digital marketing agencies in Egypt: five types, and which one a startup needs2 min read](https://www.growaxis.net/insights/digital-marketing-agencies-in-egypt) ## Find out which engine you need first. 30 minutes with our team. We map where your growth is stuck, which engine to install first and what installing it looks like with your team. No pitch. 30 minutes · Free · No pitch You leave with 1. The engine to start with, and why 2. What it would install: process, tools, AI and people 3. The path from signature to live within 30 days --- ## Contact GrowAxis - Email: contact@growaxis.net - Phone: +32 492 41 3612, +20 106 168 3566 - Offices: Uxbridge, United Kingdom & Cairo, Egypt - Profiles: https://www.linkedin.com/company/growaxis, https://www.instagram.com/growaxiss/ - The first step is a free 30-minute growth assessment: https://www.growaxis.net/#assessment