> A 90-day plan for founders who need search to bring in buyers but have no marketer: what to fix first, which searches to target, how to write pages that deserve to rank, and what to measure. > > Web page: https://www.growaxis.net/insights/seo-for-a-startup-without-a-marketer [Insights](https://www.growaxis.net/insights) GrowDigital # SEO for a startup without a marketer: the first 90 days A 90-day plan for founders who need search to bring in buyers but have no marketer: what to fix first, which searches to target, how to write pages that deserve to rank, and what to measure. By GrowAxis team · 19 October 2026 · 2 min read Most startup SEO fails for one of two reasons. Nobody fixes the basics, so search engines cannot read the site properly. Or the content targets searches that bring visitors who will never buy. Neither takes a large team to avoid. It takes an order of work. ## Days 1 to 15: let search engines read you - Check what is indexed. Google Search Console shows which pages Google has found, and why others are left out. - Fix the blockers: pages that need JavaScript to show their text, missing or duplicate titles, broken links, pages that are slow on a phone. - Give every page one clear title, one H1 and a description written as the answer to its search. - Submit a sitemap, and make sure every important page is linked from at least one other page. ## Days 15 to 45: choose the searches that lead to a sale Start from your buyers, not from a keyword tool. Write down the problems they have before they buy, the words they use for them, and the alternatives they compare you with. Then check which of those phrases people actually search for. - Service searches, such as “performance marketing for startups” or “customer service for small companies”: high intent, usually fewer searches. - Problem searches, such as “how to get more leads from our website”: earlier in the journey, more volume. - Comparison searches, such as “agency or in-house marketing”: buyers close to a decision. Give each important search one page. Two pages chasing the same search compete with each other, and often neither wins. ## Days 45 to 90: write pages that deserve to rank 1. Answer the search in the first two sentences. 2. Show you understand the buyer: who it is for, what is included, how it works, and what drives the cost. 3. Add the questions buyers ask next, with short, direct answers. 4. Link to the related pages on your site, and from them back. 5. Earn links where they make sense: partners, directories, clients, guest articles. Never buy them. ## What to measure Rankings are a means, not the goal. Track three things every month: which target searches are moving, organic visits to the pages that matter, and the leads those visits produce. If traffic grows and leads do not, the pages are answering the wrong searches. ## When to get help If after 90 days you still cannot say which searches bring buyers, or nobody has the time to write, installing the system is usually cheaper than improvising. That is what GrowDigital does: SEO run as part of one plan with content, paid media and conversion, reported against qualified leads. [Related engineGrowDigitalThe full digital marketing cycleHow GrowDigital works](https://www.growaxis.net/engines/growdigital) Where is your growth stuck? 30 minutes with our team. We map it, and tell you which engine to install first. No pitch. ## More insights - [What “installing growth” means: the four parts of every engine3 min read](https://www.growaxis.net/insights/what-installing-growth-means) - [Founder-led sales stops scaling: when to install a BD engine3 min read](https://www.growaxis.net/insights/founder-led-sales-stops-scaling) - [Marketing as a system, not a campaign2 min read](https://www.growaxis.net/insights/marketing-as-a-system) ## Find out which engine you need first. 30 minutes with our team. We map where your growth is stuck, which engine to install first and what installing it looks like with your team. No pitch. 30 minutes · Free · No pitch You leave with 1. The engine to start with, and why 2. What it would install: process, tools, AI and people 3. The path from signature to live within 30 days --- ## Contact GrowAxis - Email: contact@growaxis.net - Phone: +32 492 41 3612, +20 106 168 3566 - Offices: Uxbridge, United Kingdom & Cairo, Egypt - Profiles: https://www.linkedin.com/company/growaxis, https://www.instagram.com/growaxiss/ - The first step is a free 30-minute growth assessment: https://www.growaxis.net/#assessment