> Performance marketing measured on qualified leads, cost per lead and revenue: paid media, SEO, content and conversion in one plan tied to your pipeline. Live within 30 days.
>
> Web page: https://www.growaxis.net/services/performance-marketing

Performance marketing · Part of GrowDigital

# Marketing judged by revenue. Not by reach.

Performance marketing means every channel is judged by what it brings in: leads, customers and revenue. In GrowDigital it covers paid media, SEO, content and conversion as one plan, with spend moved toward what converts.

[How GrowDigital works](https://www.growaxis.net/engines/growdigital)

Built for founders who…

- …can’t say which marketing brought in a customer
- …see spend go up while pipeline stays flat
- …need a marketing plan sales will sign off on

## What performance marketing includes

1. ### A measurement plan  
The few numbers that matter, agreed up front: qualified leads, cost per lead, conversion rate and revenue.
2. ### Tracking from click to CRM  
Every lead traced to its source, in the CRM sales already use.
3. ### Paid media  
Google, Meta and LinkedIn campaigns, run against cost per lead.
4. ### Organic channels  
SEO and content that keep producing leads after the spend stops.
5. ### Conversion optimisation  
Landing pages, forms and offers tested to turn visits into leads.
6. ### Live dashboards  
Real-time campaign dashboards, with GrowAI moving spend toward what converts.

## Installed with your team. Live within 30 days.

It runs inside GrowDigital and goes live within 30 days. If you have a marketer, they get one plan tied to pipeline, a working stack and the people to run it. If you don’t, our digital marketers, content creators and designers run it and report against leads.

1. Preparation
2. Planning & onboarding
3. Execution & optimisation
4. Review & scale

Measured by

- Qualified inbound leads
- Cost per lead
- Conversion rate
- Revenue from marketing

Related

- [GrowDigital: the full digital marketing cycle](https://www.growaxis.net/engines/growdigital)
- [Paid ads](https://www.growaxis.net/services/paid-ads)
- [SEO](https://www.growaxis.net/services/seo)
- [Read: Marketing as a system, not a campaign](https://www.growaxis.net/insights/marketing-as-a-system)
- [Read: GEO: how to get your company cited by ChatGPT, Perplexity and Gemini](https://www.growaxis.net/insights/geo-get-cited-by-ai-assistants)

## Performance marketing: what founders ask first.

- ### What is the difference between performance marketing and brand marketing?  
Brand marketing builds recognition over time; performance marketing is judged on measurable results now. Small companies usually need performance first, and the same content builds the brand.
- ### Which channels does it cover?  
Every channel that can be measured against leads: paid search and social, SEO, content and the landing pages they lead to.
- ### How do you attribute leads when the sales cycle is long?  
Each lead keeps its first and latest source in the CRM, and we review both with sales every month instead of trusting one model.

## Find out which marketing is paying for itself.

30 minutes. We look at your channels, your spend and your pipeline, then map what GrowDigital would measure and fix first. No pitch.

30 minutes · Free · No pitch

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## Contact GrowAxis

- Email: contact@growaxis.net
- Phone: +32 492 41 3612, +20 106 168 3566
- Offices: Uxbridge, United Kingdom & Cairo, Egypt
- Profiles: https://www.linkedin.com/company/growaxis, https://www.instagram.com/growaxiss/
- The first step is a free 30-minute growth assessment: https://www.growaxis.net/#assessment