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Business development · Part of GrowBD

Business development as a service. Built into your company, not bolted on.

Business development as a service means a partner runs the work that turns a market into a pipeline: research, outreach, qualification, closing support and the CRM that holds it all. GrowAxis delivers it as GrowBD, installed with your team, so the playbooks, the data and the pipeline stay yours.

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How GrowBD works

01Who it’s for

Built for founders who…

  • …are still the only person selling

  • …tried a business development firm and got meetings that went nowhere

  • …have a CRM nobody trusts

02What’s included

What business development as a service includes

  1. 01

    Market and ICP research

    Who buys, why they buy and where to find them, written down before any outreach starts.

  2. 02

    Pipeline design

    Stages, entry and exit rules and the definition of a qualified lead, set up in your CRM.

  3. 03

    Outreach playbooks

    Sequences across email, LinkedIn and phone, tuned against replies and meetings booked.

  4. 04

    Lead qualification

    Every lead checked against the ICP, so sellers spend their time on deals that can close.

  5. 05

    Closing support

    Proposals, follow-ups and negotiation support, by your sellers or our BD team.

  6. 06

    CRM and partnerships

    HubSpot, Salesforce or Pipedrive set up around the process, plus partner channels where they fit.

  7. 07

    AI on top

    Lead scoring before outreach, sequence tuning and close forecasts.

Business development firm

What you get
Meetings or leads
Who owns the playbook
Usually the firm
Where the data lives
Often the firm’s tools
Measured on
Activity or meetings
Time to start
Varies

A first sales hire

What you get
One person’s time
Who owns the playbook
Whoever wrote it, if anyone
Where the data lives
Your CRM, if it is set up
Measured on
Varies
Time to start
Weeks to months to hire and ramp up

GrowBD

What you get
A pipeline system and the people to run it
Who owns the playbook
You
Where the data lives
Your CRM, set up for the process
Measured on
Pipeline value, close rate and cycle length
Time to start
Live within 30 days

03How it’s installed

Installed with your team. Live within 30 days.

It runs inside GrowBD and goes live within 30 days. If you have sellers, they work inside the pipeline and playbooks we install. If you don’t have a sales team yet, our BD team runs it in your CRM, under your name, and your team takes more of it over as it grows.

  1. Preparation
  2. Planning & onboarding
  3. Execution & optimisation
  4. Review & scale

Measured by

  • Pipeline value
  • Qualified meetings a month
  • Close rate
  • Sales cycle length
  • Cost of acquisition

Related

04FAQ

Business development as a service: what founders ask first.

  • A partner runs part or all of your business development (research, outreach, qualification, closing support and CRM) as an ongoing service. With GrowAxis it is installed as a system in your company, so the process and the pipeline stay with you.

  • Partly. Like a business development firm, we can run outreach and pipeline for you. Unlike most, we install the process, the CRM and the playbooks in your company, and we measure the work on pipeline value and close rate rather than activity.

  • Yes, that is the usual set-up. Your sellers work inside the pipeline and playbooks we install, and our BD team covers what is missing.

  • HubSpot, Salesforce and Pipedrive.

  • GrowBD goes live within 30 days of signing. The pipeline then moves at the pace of your sales cycle, and the monthly review shows what is moving.

Free growth assessment

Find out where your pipeline is stuck.

30 minutes. We look at your market, your pipeline and your team, then map what GrowBD would install first. No pitch.

Free growth assessment

30 minutes · Free · No pitch