Site map
Every page, in one place.
The engines, how an engagement works, who we work with and what we write. Each page also has a plain Markdown copy for AI assistants.
01Start here
02Engines
Engines
- All four enginesWhat an engine is: framework, tools, GrowAI and people, installed as one.
- GrowBDBusiness development and sales. GrowBD installs business development and sales end to end: research, outreach, pipeline, closing and CRM. It works with your team and goes live within 30 days.
- GrowDigitalThe full digital marketing cycle. GrowDigital installs the full digital marketing cycle as one system: content, social, paid media, SEO, video and community. It’s measured on leads and revenue and goes live within 30 days.
- GrowCXThe full customer experience cycle. GrowCX installs the full customer experience cycle, from onboarding to renewal: multilingual support, helpdesk, escalation, chatbots and retention. It’s measured on churn and CSAT and goes live within 30 days.
- GrowAIPredict, automate, optimise. GrowAI scores leads, automates your CRM, answers routine customer questions and forecasts pipeline and churn. Add it to any GrowAxis engine, or install it on its own for the team you already have.
03Services
Services
- All servicesEvery service, by engine.
- SEOSEO run as part of a growth system: technical fixes, content for the searches that lead to a sale, and links that build authority, measured on qualified leads. Live within 30 days.
- GEOGEO gets your company read, described correctly and cited by ChatGPT, Perplexity, Claude, Gemini and Google’s AI answers: readable pages, one set of facts and mentions where assistants look.
- Paid adsPaid campaigns on Google, Meta and LinkedIn, planned with your sales pipeline and measured on cost per qualified lead, not clicks. Run with your team and live within 30 days.
- Performance marketingPerformance marketing measured on qualified leads, cost per lead and revenue: paid media, SEO, content and conversion in one plan tied to your pipeline. Live within 30 days.
- AI customer operationsAI in customer operations: service bots for routine questions, ticket triage and routing, sentiment and churn signals, and CRM automation, installed on your helpdesk with people behind it. Live within 30 days.
- Customer service for small companiesThe cover of a customer service BPO, without losing control: multilingual specialists inside your helpdesk, brand voice and KPIs, with bots for routine questions. Live within 30 days.
04Insights
Insights
- All insightsNotes from the GrowAxis team.
- What “installing growth” means: the four parts of every engineAn engine is four parts working as one: the framework, the tools, AI and the people who run it. Here is what each part does, and why growth stalls when one of them is missing.
- Founder-led sales stops scaling: when to install a BD engineFounder-led sales works until the founder becomes the bottleneck. Here are the signs it has stopped scaling, and what a business development engine installs so pipeline no longer depends on one calendar.
- Marketing as a system, not a campaignCampaigns start and stop; a marketing system keeps producing qualified demand. How to move from a calendar of activity to one plan tied to pipeline, and what to measure when you do.
- Support is a growth channel: what founders should measureCustomers who stay and buy more are the cheapest growth a company gets. Five measures that show whether customer experience is helping growth or quietly leaking it.
- Where AI helps a small team grow, and where it doesn’tAI can take real work off a small commercial team, but only on top of a clear process and clean data. Where it earns its place, where it doesn’t, and how to tell which you are looking at.
- GEO: how to get your company cited by ChatGPT, Perplexity and GeminiAI assistants now answer many of the questions buyers used to search for. How they decide what to say about a company, and nine things a small company can do to be read, described correctly and named.
- SEO for a startup without a marketer: the first 90 daysA 90-day plan for founders who need search to bring in buyers but have no marketer: what to fix first, which searches to target, how to write pages that deserve to rank, and what to measure.
- Paid ads or performance marketing: what a small company should buy firstPaid ads buy attention on Google, Meta and LinkedIn. Performance marketing judges every channel by the leads and revenue it brings. The difference, which one a small company needs first, and how to start without wasting the budget.
- Customer service for a small company: in-house, BPO or embedded?Small companies have three ways to run customer service: hire, hand it to a BPO, or embed specialists in their own tools. A way to choose, the questions to ask any provider, and where chatbots fit.
- AI in customer operations: what to automate first, and what to keep humanAn order for adding AI to customer support in a small company: what to automate first, what to keep with people, what has to be in place before any of it, and how to tell whether it is working.
- Business development before your first sales hire: a founder’s playbookWhat a founder should set up before hiring a salesperson: the customer profile, a pipeline with real stages, one outreach motion that works, a CRM people use, and the numbers that say when to hire.
05For search engines and AI assistants