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Performance marketing · Part of GrowDigital

Marketing judged by revenue. Not by reach.

Performance marketing means every channel is judged by what it brings in: leads, customers and revenue. In GrowDigital it covers paid media, SEO, content and conversion as one plan, with spend moved toward what converts.

Free growth assessment
How GrowDigital works

01Who it’s for

Built for founders who…

  • …can’t say which marketing brought in a customer

  • …see spend go up while pipeline stays flat

  • …need a marketing plan sales will sign off on

02What’s included

What performance marketing includes

  1. 01

    A measurement plan

    The few numbers that matter, agreed up front: qualified leads, cost per lead, conversion rate and revenue.

  2. 02

    Tracking from click to CRM

    Every lead traced to its source, in the CRM sales already use.

  3. 03

    Paid media

    Google, Meta and LinkedIn campaigns, run against cost per lead.

  4. 04

    Organic channels

    SEO and content that keep producing leads after the spend stops.

  5. 05

    Conversion optimisation

    Landing pages, forms and offers tested to turn visits into leads.

  6. 06

    Live dashboards

    Real-time campaign dashboards, with GrowAI moving spend toward what converts.

03How it’s installed

Installed with your team. Live within 30 days.

It runs inside GrowDigital and goes live within 30 days. If you have a marketer, they get one plan tied to pipeline, a working stack and the people to run it. If you don’t, our digital marketers, content creators and designers run it and report against leads.

  1. Preparation
  2. Planning & onboarding
  3. Execution & optimisation
  4. Review & scale

Measured by

  • Qualified inbound leads
  • Cost per lead
  • Conversion rate
  • Revenue from marketing

Related

04FAQ

Performance marketing: what founders ask first.

  • Brand marketing builds recognition over time; performance marketing is judged on measurable results now. Small companies usually need performance first, and the same content builds the brand.

  • Every channel that can be measured against leads: paid search and social, SEO, content and the landing pages they lead to.

  • Each lead keeps its first and latest source in the CRM, and we review both with sales every month instead of trusting one model.

Free growth assessment

Find out which marketing is paying for itself.

30 minutes. We look at your channels, your spend and your pipeline, then map what GrowDigital would measure and fix first. No pitch.

Free growth assessment

30 minutes · Free · No pitch