Lead generation · Part of GrowBD
B2B lead generation for SaaS and tech startups. Measured on meetings, not contacts.
B2B lead generation finds the companies most likely to buy, reaches the right people in them and turns replies into qualified meetings. GrowAxis runs it for SaaS and tech startups in the United States and Canada as part of GrowBD: research on who buys, outreach on email, LinkedIn and phone, campaigns that bring inbound leads, and AI scoring so your sellers call the best accounts first. Every lead and reply lives in your CRM.
01Who it’s for
Built for founders who…
…sell founder-led and need pipeline beyond your own network
…bought lead lists or an outbound tool that never booked meetings
…want a repeatable outbound motion your sales team can run
02What’s included
What B2B lead generation includes
- 01
ICP and account research
Who buys, why they buy and which accounts to start with, written down before any outreach starts. AI speeds up the research; a person checks it.
- 02
Outbound playbooks
Sequences across email, LinkedIn and phone, with the messaging tested against replies and meetings booked.
- 03
Inbound campaigns
LinkedIn and Google campaigns and landing pages that bring demand to you. Part of GrowDigital.
- 04
Qualification and scoring
Every lead checked against the ideal customer profile and scored by AI on fit and intent, so sellers spend their time on deals that can close.
- 05
CRM and pipeline
HubSpot, Salesforce, Pipedrive or Zoho set up around your sales process, with every lead, reply and meeting logged.
Lead list or outbound tool
- What you get
- Contacts and sending software
- Measured on
- Contacts and emails sent
- Your data
- In the vendor’s tool
- Who does the work
- Your team
GrowAxis lead generation
- What you get
- Research, outreach, campaigns, scoring and a CRM, run by people
- Measured on
- Meetings booked and pipeline
- Your data
- In your CRM
- Who does the work
- Our BD team, with yours
| Aspect | Lead list or outbound tool | GrowAxis lead generation |
|---|---|---|
| What you get | Contacts and sending software | Research, outreach, campaigns, scoring and a CRM, run by people |
| Measured on | Contacts and emails sent | Meetings booked and pipeline |
| Your data | In the vendor’s tool | In your CRM |
| Who does the work | Your team | Our BD team, with yours |
03How it’s installed
Installed with your team. Live within 30 days.
It runs inside GrowBD and goes live within 30 days. Your founders or sellers take the meetings, or our BD team supports closing. The team works from Cairo, six to seven hours ahead of New York and Toronto depending on the time of year, so its afternoon is the East Coast morning. A weekly check-in and a monthly review track the agreed KPIs.
- Preparation
- Planning & onboarding
- Execution & optimisation
- Review & scale
Measured by
- Meetings booked
- Qualified leads
- Pipeline value
- Cost per qualified lead
04FAQ
B2B lead generation: what founders ask first.
Finding the businesses most likely to buy, reaching the right people in them and turning interest into qualified meetings for sales. It combines research, outbound (email, LinkedIn and phone) and inbound campaigns, and is judged on meetings and pipeline.
Start with a narrow ideal customer profile and a short list of target accounts, test the message on a small batch, then scale what books meetings. Inbound campaigns and content support the outbound, and every lead goes into the CRM so you can see which channel creates pipeline.
Research before outreach, leads qualified against your ideal customer, every lead and reply in your own CRM, and reporting on meetings and pipeline rather than contacts or emails sent.
No. Lists without research and follow-up rarely turn into meetings. We build the research, the outreach and the pipeline in your CRM, so the leads and the history stay with you.
In the US, CAN-SPAM allows commercial email without prior consent if it follows the rules, which include an honest sender and subject line, a postal address and an opt-out that is honoured promptly. Canada’s CASL is stricter: most commercial electronic messages need express or implied consent, so Canadian outreach is planned around it. Check your own case with counsel.
Yes. Clients include URCA in the United States, and the team in Cairo overlaps the East Coast morning.
It depends on the market, the number of accounts and the channels. The free 30-minute growth assessment maps where to start; the proposal after it sets out the scope and the price before anything starts.
Book the free 30-minute growth assessment on this page or email contact@growaxis.net.
Free growth assessment
Find out where your next meetings will come from.
30 minutes, in your morning. We look at your market, your offer and your pipeline, then map the first outreach. No pitch.
30 minutes · Free · No pitch