Case studies
Engines at work.
One story per client: the engines installed, what each one runs and what it is measured on.
01SNOOD
SNOOD
Saudi Arabia
- GrowCX
- GrowDigital
- GrowAI
SNOOD is a manpower recruitment company in Jeddah that recruits domestic workers for households. GrowAxis runs three engines for it: a customer experience hub built on SNOOD’s own Odoo system, with roles for agents, quality reviewers and managers and an app for reviewing call quality, and its digital marketing, with AI behind both.
GrowCX · The full customer experience cycle
Multilingual support, helpdesk, escalation tiers, chatbots, onboarding, retention, CSAT and NPS tracking, community.
Measured by
- CSAT
- First response time
- Retention rate
- Churn rate
- Expansion revenue
GrowDigital · The full digital marketing cycle
Content strategy, social media, media buying, performance marketing, SEO, video and community. One plan across every channel.
Measured by
- Qualified inbound leads
- Cost per lead
- Organic traffic
- Conversion rate
- Engagement
GrowAI · Automate, act, predict
AI agents, workflow automation, a company AI brain, CRM automation, lead scoring, service bots, forecasting.
Measured by
- Automation coverage
- Hours saved a week
- Forecast accuracy
- Data accuracy
- Dashboard adoption
02URCA
URCA
United States
- GrowBD
- GrowDigital
URCA builds AI systems that perceive, understand, reason and act in real-world settings, for automotive makers and suppliers, robotics and automation companies, and government and defence. GrowAxis runs its business development and digital marketing: weekly market and account research, outreach and a pipeline synced to its CRM, and its campaigns and content, each with a live dashboard URCA can open.
GrowBD · Business development and sales
Market and ICP research, outreach, pipeline design, lead qualification, closing, CRM and partnerships.
Measured by
- Pipeline value
- Qualified meetings a month
- Close rate
- Sales cycle length
- Cost of acquisition
GrowDigital · The full digital marketing cycle
Content strategy, social media, media buying, performance marketing, SEO, video and community. One plan across every channel.
Measured by
- Qualified inbound leads
- Cost per lead
- Organic traffic
- Conversion rate
- Engagement
03SmarterMinds
SmarterMinds
Belgium
- GrowBD
- GrowDigital
SmarterMinds, in Belgium, runs business development and digital marketing with GrowAxis: GrowBD for research, outreach and the pipeline, and GrowDigital for campaigns and content.
GrowBD · Business development and sales
Market and ICP research, outreach, pipeline design, lead qualification, closing, CRM and partnerships.
Measured by
- Pipeline value
- Qualified meetings a month
- Close rate
- Sales cycle length
- Cost of acquisition
GrowDigital · The full digital marketing cycle
Content strategy, social media, media buying, performance marketing, SEO, video and community. One plan across every channel.
Measured by
- Qualified inbound leads
- Cost per lead
- Organic traffic
- Conversion rate
- Engagement
04Motawif
Motawif
- GrowDigital
Motawif runs its digital marketing with GrowAxis, on GrowDigital.
GrowDigital · The full digital marketing cycle
Content strategy, social media, media buying, performance marketing, SEO, video and community. One plan across every channel.
Measured by
- Qualified inbound leads
- Cost per lead
- Organic traffic
- Conversion rate
- Engagement
05Al Mobtgha
Al Mobtgha
- GrowDigital
Al Mobtgha runs its digital marketing with GrowAxis, on GrowDigital.
GrowDigital · The full digital marketing cycle
Content strategy, social media, media buying, performance marketing, SEO, video and community. One plan across every channel.
Measured by
- Qualified inbound leads
- Cost per lead
- Organic traffic
- Conversion rate
- Engagement
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You leave with
- 01The engine to start with, and why
- 02What it would install: process, tools, AI and people
- 03The path from signature to live within 30 days