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Industries · Real estate

Real estate marketing that ends in viewings and sales. Not just leads.

GrowAxis runs marketing, lead handling and follow-up for property developers and brokerages in the UAE, Saudi Arabia and Egypt. The four engines work as one system: campaigns for launches and listings, every portal, WhatsApp and call lead in one CRM, an AI agent that answers at any hour and hands serious buyers to your agents, and reporting on viewings, reservations and sales.

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See the four enginesDownload the playbook (PDF)اقرأ بالعربية

01Who it’s for

Built for developers and brokerages that…

  • …pay for portal and ad leads that go cold before anyone calls

  • …launch projects with a burst of spend and no view of what sold

  • …run sales from WhatsApp chats and spreadsheets

02Use cases

Four engines, one path. From first enquiry to handover.

Each engine takes one part of the sale. Start with the one that closes your biggest leak, and add the others when the numbers call for them.

  • GrowDigital

    Demand for launches and listings

    • Google and Meta campaigns for off-plan launches, each ad carrying its permit or licence number where the rules require it.
    • Project and area pages written for the searches buyers make: the area, the unit type, off-plan or ready, in English and Arabic.
    • Content for each stage of a launch: teaser, launch, payment plan, construction updates and handover.

    Measured by

    • Cost per qualified lead
    • Leads by project and channel
    How GrowDigital works

  • GrowBD

    A pipeline from enquiry to reservation

    • One CRM pipeline for off-plan and ready units, with stages from enquiry to viewing, reservation and contract.
    • Leads routed by project, language and budget, so the right agent calls first.
    • Follow-up plans for buyers who are not ready yet, and broker and channel-partner deals tracked in the same place.

    Measured by

    • Viewings booked
    • Reservation rate
    • Sales cycle length
    How GrowBD works

  • GrowCX

    Service from first question to handover

    • Every call, WhatsApp message and portal enquiry answered in Arabic and English, with a response time you can see.
    • Buyer updates after the sale: payment reminders, construction progress, snagging and handover appointments.
    • Reviews and referrals asked for at handover.

    Measured by

    • First response time
    • CSAT
    • Referrals
    How GrowCX works

  • GrowAI

    Qualification and forecasts

    • A WhatsApp and website agent that answers questions on projects, prices and payment plans from your approved information at any hour, and books viewings.
    • Lead scoring on budget, timing and fit before an agent calls.
    • Sales forecasts by project from the pipeline, and alerts when a lead goes quiet.

    Measured by

    • Leads qualified by AI
    • Hours saved a week
    • Forecast accuracy
    How GrowAI works

03What’s included

What goes live in the first 30 days

  1. 01

    Every lead in one place

    Portal, website, ad, WhatsApp and call leads flowing into one CRM, tagged by project and source.

  2. 02

    A pipeline your agents use

    Stages from enquiry to contract, routing rules and follow-up tasks, in your CRM: HubSpot, Zoho, Salesforce or Pipedrive.

  3. 03

    Campaigns for one project

    Ads, landing pages and content for the project that matters most this quarter, tracked down to viewings.

  4. 04

    Response standards

    Who answers which enquiry, how fast and in which language, with the scripts and templates to do it.

  5. 05

    An AI agent on WhatsApp

    Trained on approved project information, handing every qualified lead to a person on your team.

  6. 06

    A weekly sales view

    Leads, viewings, reservations and cost per sale by project and channel.

04Rules

Advertising rules to plan around.

Dubai
Real estate companies must get a permit through the Dubai Land Department’s Trakheesi system before publishing a property ad. Fines for ads without a valid permit start at AED 50,000 and rise with repeat violations.
Saudi Arabia
Property ads need an advertising licence from the Real Estate General Authority (REGA), which requires a brokerage contract that includes marketing rights. Anyone can check a licence on REGA’s platform.
How we work with them
Every campaign is planned around the permit or licence each ad needs. Your company holds them, and your team approves every price, payment plan and claim.

Sources: Dubai Land Department; Real Estate General Authority (REGA). A summary for planning, not legal advice.

05Search and AI

How buyers find a project now. In search and in AI answers.

Buyers compare projects on Google and the property portals, and now also ask ChatGPT or Google’s AI Mode. The pages that rank and get quoted answer the area, the unit type, the price range and the payment plan plainly, in English and Arabic.

Searches to win

  • [unit type] for sale in [area]
  • off-plan projects in [area] with payment plan
  • شقق للبيع في [المنطقة]
  • [your company] reviews

Questions buyers ask AI assistants

  • Which developers in [city] hand over on time?
  • Is [project] a good investment?
  • What payment plans do off-plan projects in [area] offer?

06Free resources

PDF

The real estate growth playbook

The four engines in this sector on paper: where growth leaks, what each engine runs, what goes live in the first 30 days, the 90-day plan, the rules, the searches to win and the self-check.

Download the playbook (PDF)

A sample deployment, not a client case study.

Self-check: eight questions

  1. 01Does every lead, from every portal and ad, land in one CRM?
  2. 02Do you know your cost per viewing and per sale for each project?
  3. 03Does a lead that arrives at night get an answer before morning?
  4. 04Can you see which agent has which lead, and when they last spoke?
  5. 05Do your ads carry the permit or licence number the rules require?
  6. 06Do buyers who are not ready yet have a follow-up plan?
  7. 07Are your project pages written for the searches buyers make in English and Arabic?
  8. 08Do you ask for reviews and referrals at handover?

07How it’s installed

Installed with your team. Live within 30 days.

The engines go live within 30 days, starting with the one that closes your biggest leak, which the free assessment finds. Your sales team keeps every client relationship and approves every price, payment plan and claim. We run the campaigns, the CRM, the follow-up and the reporting, with a weekly check-in and a monthly review.

  1. Preparation
  2. Planning & onboarding
  3. Execution & optimisation
  4. Review & scale

Measured by

  • Cost per qualified lead
  • Viewings booked
  • Reservations
  • Cost per sale
  • First response time

Related

08FAQ

Real estate: what founders ask first.

  • It brings buyers to a developer or brokerage through ads, search, social media and the portals, and makes sure enquiries become viewings and sales. At GrowAxis that includes the CRM, lead follow-up and AI qualification, measured on viewings and sales.

  • Both: developers selling their own projects, brokerages selling for developers and owners, and companies that do both. GrowAxis does not sell property itself.

  • We plan every campaign around them. In Dubai each property ad needs a Trakheesi permit from the Dubai Land Department; in Saudi Arabia, an advertising licence from REGA. Your company holds the permits and licences, and we make sure each ad carries the right number.

  • Yours, if it works: HubSpot, Zoho, Salesforce or Pipedrive. If you have none, the assessment recommends one and we set it up, with your lead sources connected to it.

  • Yes. GrowAI sets up an agent that answers from your approved project information, in Arabic and English, books viewings and hands every serious buyer to a person. It does not invent prices or promises.

  • Download the free real estate growth playbook, or book the free 30-minute growth assessment on this page.

Free growth assessment

Find out where your leads go cold.

30 minutes. We look at your projects, your lead sources and your follow-up, then show which engine to install first. No pitch.

Free growth assessment

30 minutes · Free · No pitch