Industries · Software and IT services
New clients for software and IT services companies. At home and abroad.
GrowAxis runs business development for software houses, development agencies and IT services companies: research on the markets and accounts that buy, outbound on LinkedIn and email, content that proves your delivery, and account management that grows existing clients. The team works from Cairo, close to Gulf and European working hours.
01Who it’s for
Built for software and IT companies that…
…win work through referrals and cannot plan the next quarter
…want clients in the Gulf, Europe or North America
…have strong delivery and no one selling it
02Use cases
Four engines, one pipeline. From first meeting to the next project.
Business development leads here: named accounts, outreach and partnerships. The other engines give it proof, account growth and a forecast.
GrowBD
Outbound to the markets that buy
- Market and account research in the Gulf, Europe and North America, by industry and technology.
- LinkedIn and email outreach in English and Arabic, with meetings booked into your calendar.
- Tenders, partnerships with product vendors and referral partners tracked in one pipeline.
GrowDigital
Proof that sells
- Case studies and service pages written for the searches buyers make, by service, technology and city.
- LinkedIn content from your founders and engineers, planned around the deals you want.
- Directory profiles and reviews on Clutch and similar sites, where buyers build shortlists.
GrowCX
Account growth
- Regular reviews with each client, so problems surface before renewal.
- Satisfaction tracked per account, and expansion conversations when a project goes well.
- Support desks for the products you run for clients, in up to eight languages.
GrowAI
A sales team that scales
- Lead scoring before outreach, so sellers spend their time on the accounts most likely to buy.
- CRM automation, and an AI research brief before every meeting.
- Pipeline forecasts by market and service line.
03What’s included
What goes live in the first 30 days
- 01
An ICP for each market
The industries, company sizes and roles that buy your services, market by market.
- 02
Target account lists
Named companies and decision makers in each market, checked by a person.
- 03
Outreach sequences
LinkedIn and email sequences in English or Arabic, written with your team and run every week.
- 04
Service and case-study pages
One page per service with the proof a buyer looks for, written for search and AI answers.
- 05
A pipeline in your CRM
Stages from first meeting to proposal and contract, with deals by market and service line.
- 06
A weekly pipeline view
Meetings, proposals, pipeline value and close rate by market.
04Search and AI
How buyers shortlist a software partner now. In search and in AI answers.
Companies looking for a development or IT partner search by service and city, shortlist on directories such as Clutch, and ask AI assistants for names. When we checked Google’s AI Mode in October 2026, its answers on agencies in Egypt and the Gulf leaned on those directories and on companies’ own pages, so both need to say what you build, for whom and where.
Searches to win
- software development company in [city]
- mobile app development company [country]
- [technology] developers for hire
- شركة برمجة في [المدينة]
Questions buyers ask AI assistants
- Which software companies in Egypt work with Saudi clients?
- Who are the best app developers in Dubai?
- Which IT companies offer support in Arabic?
05Free resources
The software and it services growth playbook
The four engines in this sector on paper: where growth leaks, what each engine runs, what goes live in the first 30 days, the 90-day plan, the rules, the searches to win and the self-check.
Download the playbook (PDF)A sample deployment, not a client case study.
Guides and data
- Read: Business development before your first sales hire: a founder’s playbook
- Read: How AI assistants decide which companies to mention
- Read: B2B lead generation companies in Saudi Arabia: models and prices (2026)
- Search data 2026 (CSV)
The Google Trends scores behind our research, sector searches included. Free to quote with a link.
Self-check: eight questions
- 01Can you say where next quarter’s new clients will come from?
- 02Do you have a written ICP for each market you sell to?
- 03Is someone other than the founders running outreach every week?
- 04Does each service have a page with a case study a buyer can read?
- 05Are you listed and reviewed on the directories buyers use to shortlist?
- 06Can AI assistants describe what you build and for whom?
- 07Do you hold regular reviews with every active client?
- 08Do you know your close rate and sales cycle by market?
06How it’s installed
Installed with your team. Live within 30 days.
The engines go live within 30 days, GrowBD first. Your sellers can run the pipeline and playbooks we install, or our BD team runs outreach and books meetings while you close. There is a weekly check-in and a monthly review against the KPIs agreed at the start.
- Preparation
- Planning & onboarding
- Execution & optimisation
- Review & scale
Measured by
- Qualified meetings a month
- Pipeline value
- Close rate
- Sales cycle length
- Expansion revenue
Related
- The four engines: business development, digital marketing, customer experience and AI
- Business development as a service
- B2B lead generation
- Lead generation in Dubai
- All industries: the four engines by sector
- Read: LinkedIn lead generation for B2B startups: a practical playbook
- Read: What goes into a sales playbook
07FAQ
Software and IT services: what founders ask first.
With a clear focus (a market, an industry or a technology), outbound to named accounts, proof on their own site and on directories, and partnerships. GrowBD runs that as one pipeline, with your team closing the deals.
Either. Your sellers can run the pipeline and playbooks we install, or our BD team runs outreach and books meetings in your CRM while you close.
Egypt and the Gulf first, then Europe, with the Netherlands and Belgium leading, and the United States and Canada. Outreach runs in English and Arabic.
Buyers build shortlists on them, and AI assistants quote them when asked for names. A complete profile with reviews is often the first thing a buyer, or an AI answer, reads about you.
Download the free software and IT services growth playbook, or book the free 30-minute growth assessment on this page.
Free growth assessment
Find out where your next clients are.
30 minutes. We look at your markets, your proof and your pipeline, then show which engine to install first. No pitch.
30 minutes · Free · No pitch