Industries · Education
Education marketing measured on enrolments. Not enquiries.
GrowAxis runs marketing and admissions follow-up for schools, universities, training centres and edtech companies in the Gulf and Egypt: campaigns for each intake, every enquiry in one CRM, answers for parents and students in Arabic and English, and AI that handles the routine questions. The four engines are measured on enrolments and cost per enrolment.
01Who it’s for
Built for schools, universities and edtech teams that…
…get enquiries every intake but cannot see which ones enrol
…answer the same parent and student questions by hand
…need programmes and courses found in English and Arabic search
02Use cases
Four engines, one intake. From first enquiry to re-enrolment.
Campaigns fill the open days; the admissions pipeline, service and AI decide how many families and students enrol, and stay.
GrowDigital
Demand for each intake
- Search and social campaigns timed to each intake, open day and deadline.
- Programme and course pages for the searches students and parents make, in English and Arabic, and GEO for AI answers.
- Content from teachers, students and alumni, with their consent.
GrowBD
An admissions pipeline
- One CRM pipeline from enquiry to visit, application and enrolment.
- Follow-up plans for parents and students who are still deciding.
- B2B sales for corporate training, and partnerships with schools and companies.
GrowCX
Service for parents and students
- Calls, WhatsApp and email answered in Arabic and English, with response times you can see.
- Onboarding for new students and families, and support through the year.
- Satisfaction surveys each term, and re-enrolment conversations before the deadline.
GrowAI
Answers at any hour
- An assistant that answers questions on fees, programmes and admissions from approved information, and books visits.
- Lead scoring by programme, timing and fit.
- Enrolment forecasts for each intake from the pipeline.
03What’s included
What goes live in the first 30 days
- 01
Every enquiry in one place
Website, ad, WhatsApp, call and event enquiries in one CRM, tagged by programme and source.
- 02
An admissions pipeline
Stages from enquiry to enrolment, with follow-up tasks for your admissions team.
- 03
Campaigns for the next intake
Ads, landing pages and open-day sign-ups for the programmes with places to fill.
- 04
Answers ready to send
Approved answers on fees, curriculum, transport and admissions, in Arabic and English.
- 05
An AI assistant
Routine questions answered at any hour, with visits booked and anything else handed to a person.
- 06
A weekly intake view
Enquiries, visits, applications and enrolments by programme and channel.
04Search and AI
How families and students choose now. In search and in AI answers.
Parents and students compare schools and programmes on Google, read reviews and rankings, and ask AI assistants for recommendations. Clear pages on fees, curriculum, admissions and outcomes are what both quote.
Searches to win
- best [curriculum] schools in [area]
- [programme] courses in [city]
- school fees in [area]
- مدارس دولية في [المنطقة]
Questions buyers ask AI assistants
- Which British schools in [area] have places this year?
- What are the fees at [school]?
- Which online courses teach [skill] in Arabic?
05Free resources
The education growth playbook
The four engines in this sector on paper: where growth leaks, what each engine runs, what goes live in the first 30 days, the 90-day plan, the rules, the searches to win and the self-check.
Download the playbook (PDF)A sample deployment, not a client case study.
Guides and data
- Read: Website lead generation: how to turn your site into your best source of leads
- Read: How to get your company recommended by ChatGPT and Google’s AI Mode in the UAE, Saudi Arabia and Egypt
- Read: A bilingual helpdesk in Arabic and English: how to set it up
- Search data 2026 (CSV)
The Google Trends scores behind our research, sector searches included. Free to quote with a link.
Self-check: eight questions
- 01Do you know your cost per enrolment for each intake and channel?
- 02Does every enquiry get an answer the same day?
- 03Can you see where each applicant is, from enquiry to enrolment?
- 04Are fees, admissions steps and deadlines clear on your site?
- 05Do parents and students get answers outside office hours?
- 06Do you ask families and students for reviews each year?
- 07Do you start re-enrolment conversations before the deadline?
- 08Can AI assistants answer basic questions about you correctly?
06How it’s installed
Installed with your team. Live within 30 days.
The engines go live within 30 days, in time for the next intake where the calendar allows. Your team keeps every admissions decision and approves every claim about fees, results and accreditation. We run the campaigns, the pipeline, the follow-up and the reporting, with a weekly check-in and a monthly review.
- Preparation
- Planning & onboarding
- Execution & optimisation
- Review & scale
Measured by
- Enrolments
- Cost per enrolment
- Enquiry-to-enrolment rate
- First response time
- Re-enrolment rate
07FAQ
Education: what founders ask first.
It brings students and families to a school, university or course provider through search, ads and social media, and makes sure enquiries become enrolments. At GrowAxis that includes the admissions pipeline, follow-up and AI, measured on enrolments.
All three, plus training centres and corporate training providers.
Yes, from information your school approves: fees, programmes, transport and admissions steps, in Arabic and English. Anything sensitive or outside that information goes to a person.
As early as you can: the engines go live within 30 days, and campaigns need time to learn before the busiest weeks. The assessment looks at your calendar and sets the order.
Download the free education growth playbook, or book the free 30-minute growth assessment on this page.
Free growth assessment
Find out where your next intake leaks.
30 minutes. We look at your intake calendar, your enquiries and your admissions follow-up, then show which engine to install first. No pitch.
30 minutes · Free · No pitch