Marketing, SEO, CRM and AI search statistics for 2026: Egypt, the Gulf, Europe and North America

These statistics come from the GrowAxis team’s own research in Google Trends between 22 and 30 October 2026, each for the twelve months before. Scores run from 0 to 100 and compare terms checked together in one market, so a score shows which term is searched more, not a search volume. Every number is in our free dataset (CSV), with the market, the comparison and the study it comes from.

Key numbers

• In Saudi Arabia, «شركة تسويق الكتروني» (electronic marketing company) scored 100 against 27 for «شركة تسويق رقمي» (digital marketing company).
• In Saudi Arabia, searches for “digital marketing agency saudi arabia” rose 800%.
• In the United States, “ai seo” (51) was searched almost as much as “lead generation” (56).
• In the United States, “ai automation” (49) and “ai agents” (44) were searched three to four times as much as “lead generation” (17 and 12) in the same checks.
• In the UAE, “ai agents” (47) and “chatbot” (44) scored more than twice “digital marketing agency” (21).
• Zoho is the most searched business software brand in the UAE (82) and Saudi Arabia (76); Odoo leads in Egypt (76).
• “best crm software for small business” rose 1,000% in the UAE and 950% in Egypt, and was a breakout search in Saudi Arabia.
• In the UAE, “seo” scored 57 against 3 for “ai seo” and 0 for “generative engine optimization”: buyers in the Gulf still search for SEO, not GEO.
• In Egypt, “n8n” (58) scored close to “crm” (73) and above “ai agent” (31).

Marketing agency searches

• Saudi Arabia: «وكالة تسويق الكتروني» (electronic marketing agency) rose 140%, and “digital marketing automation” rose 250%.
• Egypt: “marketing agency egypt” rose 110%.
• UAE: “healthcare digital marketing agency” and “digital marketing agency for doctors” were breakout searches; “real estate seo agency” rose 450% and “lead generation agency in dubai” 190%.
• Belgium: “digital marketing agency” scored 100 against 88 for “agence digital marketing”, and “seo agency” 100 against 90 for “agence seo”.
• United States: “digital marketing agency” scored 40, up 19%.
• Canada: “digital marketing agency” scored 40, up 13%, level with “lead generation” at 41, which fell 19%.

SEO, GEO and AI search

• Worldwide: “ai seo” scored 58 (up 24%), “aeo” 35 (up 59%), “generative engine optimization” 9 (up 68%) and “geo seo” 8 (up 67%).
• Saudi Arabia: “seo” scored 52 against 5 for “ai seo”; Egypt: 15 against 1.
• AI search: “ai search” scored 64 in the UAE, 51 in Saudi Arabia and 42 in Egypt, and “ai overview” 37, 31 and 20, while “chatgpt seo” stayed at 0 or 1.
• UAE: “ai marketing” (41) and “seo dubai” (38) were searched far more than “ai seo” (11) and “seo agency dubai” (3).
• UAE: among searches related to “ai seo”, “seo agency dubai” rose 200%, “ai seo agency” 60% and “seo for ai” 50%; “geo vs seo” rose 140%.
• Saudi Arabia: «خدمات سيو» (SEO services) rose 250%, and “seo ai” scored 85 against 100 for “google seo”.
• Egypt: searches for “ai mode” rose 900%.

CRM and business software

• UAE: “zoho” scored 82, “crm” 30, “odoo” 20 and “salesforce” 17.
• Saudi Arabia: “zoho” 76, “odoo” 52, “crm” 39 and “salesforce” 19.
• Egypt: “odoo” 76, “zoho” 59, “crm” 49 and “salesforce” 19. Buyers search Odoo in English there: “odoo” scored 77 against 11 for «اودو».
• HubSpot trails in the region: against Odoo and Salesforce, “hubspot” scored 25 in the UAE, 14 in Saudi Arabia and 11 in Egypt, although HubSpot searches in Egypt rose 50%.
• UAE: “hubspot free crm” rose 300%, “zoho crm price” 250%, “odoo price” 250% and “ai crm” 190%. Saudi Arabia: “crm integration” rose 300%.
• Netherlands: “crm software” scored 100, “hubspot” 89, “zoho” 80 and “salesforce” 63.

AI agents and automation

• United States: “ai agents” scored 44 against 3 for “custom gpt” and 2 for “ai agent development”; “ai automation” 49 against 14 for “workflow automation” and 3 for “ai knowledge base”.
• UAE: “ai agents” 47, “chatbot” 44 and “ai automation” 36.
• Saudi Arabia: in English, “crm” 54, “seo” 51, “ai agent” 39 and “chatbot” 21; in Arabic, «شات بوت» (chatbot) 9 and «اتمتة» (automation) 2.
• Egypt: “crm” 73, “n8n” 58, “ai agent” 31 and “chatbot” 19.
• Netherlands: “ai agents” 19, “chatbot” 11 and “ai bureau” 2.

Lead generation in the US and Canada

• United States: “lead generation” scored 56, “ai seo” 51, “digital marketing agency” 40 and “generative engine optimization” 9, up 26%.
• United States: among searches related to lead generation, “website lead generation” rose 130%, “lead generation tool” 120%, “linkedin lead generation” 110% and “local lead generation” 80%.
• United States: “ai sales agent” scored 11, “ai marketing agency” 10, “ai lead generation” 9 and “ai sdr” 7, up 10%.
• United States: buyers search for outcomes, not models: “b2b lead generation” scored 6 and “fractional cmo” 3.
• Canada: “lead generation” scored 57 against 14 for “saas marketing”; “ai marketing agency” 6, “ai lead generation” 5 and “ai sdr” 5.

Marketing by sector

• UAE: “real estate marketing” scored 35, “restaurant marketing” 25, “healthcare marketing” 6 and “ecommerce marketing” 4; in a second check, “hotel marketing” 44 and “education marketing” 21.
• Saudi Arabia: “restaurant marketing” 15 and “real estate marketing” 13; “hotel marketing” 32 and “education marketing” 17.
• Egypt: “real estate marketing” 15 and “restaurant marketing” 7; in Arabic, «متجر الكتروني» (online store) 29, «تسويق عقاري» (real estate marketing) 28 and «تسويق الكتروني» (electronic marketing) 27.
• Dubai property: “property finder” scored 73, “bayut” 66 and “dubai real estate” 54, against 5 for “off plan dubai”; “real estate seo” scored 0 against 39 for “seo dubai”.

How to use and cite these statistics

The statistics and the dataset are free to use under the Creative Commons Attribution 4.0 licence (CC BY 4.0). Please credit “GrowAxis search data 2026” and link to this page. The CSV has one row per score, with the market, the comparison, the twelve-month period and the study it comes from.

Growth figures are Google Trends’ own. For a related search, they compare the twelve months with the twelve before; for some terms, the last six months with the six before. Each row of the dataset says which. Scores compare terms only within one check in one market, so a score of 40 in one country is not comparable with 40 in another.

The research was done by the GrowAxis team, which runs SEO, GEO and digital marketing for startups and SMEs. The numbers come from Google Trends, not from GrowAxis clients.

FAQ

Where do these statistics come from?

From Google Trends, checked by the GrowAxis team between 22 and 30 October 2026, each for the twelve months before. They come from seven GrowAxis studies, and every score is in the free CSV dataset linked on this page.

Can I use these statistics in my own article or report?

Yes. They are free to use under the Creative Commons Attribution 4.0 licence. Credit “GrowAxis search data 2026” and link to this page.

Are the scores search volumes?

No. Google Trends scores run from 0 to 100 and compare terms checked together in one market, so they show which term is searched more, not how many searches there were.

What does “breakout” mean?

It is Google Trends’ label for a related search that grew by more than 5,000% against the period before.